Dana Murguia — communications specialist, nonprofit professional, bilingual storyteller, and video creator with 14+ years turning mission-driven work into content that moves people to act.
AIM's model — rescue, heal, transform — is not a tagline. It is a theology of the whole person. That is the kind of work I want to serve.
My Christian faith is not separate from my professional life. It shapes how I understand human dignity, the purpose of storytelling, and what it means to accompany someone through their darkest chapter.
I come to this role with an unusual combination: over a decade managing complex, multi-stakeholder programs in public health — where precision, ethical storytelling, and cross-sector communication were daily requirements — and four years running all content, email, video, and digital operations for a direct-to-consumer publishing brand with nearly 54,000 subscribers.
On the video side, I produce both short-form content (Instagram Reels, TikTok, Facebook Reels) and long-form pieces — field stories, donor testimonials, mission explainer videos, and educational series — handling scripting, on-camera delivery, editing, captioning, and platform optimization. I understand the difference between a 30-second hook designed to stop a scroll and a 5-minute story designed to build a donor relationship.
The samples in this portfolio were created to reflect the specific work AIM does. Every piece of writing, every graphic mockup, and every video concept below is original work written and designed in AIM's voice, for AIM's mission, for AIM's audience.
Click any card to read the full sample. All content is original and created specifically for this application.
Monthly donor newsletter celebrating rescues, survivor milestones, and driving recurring giving.
A mobilization email to faith communities — inviting churches to host a Pop-Up Shop and anti-trafficking awareness event.
Long-form feature in survivor-centered, editorial style — centering dignity without exploiting trauma.
4-week year-end fundraising campaign with impact tiers, email sequence strategy, and A/B test plan.
Outreach copy and landing page concept targeting pastors and ministry leaders to become AIMbassadors.
Bilingual awareness post for Spanish-speaking communities — not a translation, but a culturally adapted original.
I script, produce, appear on camera, edit, caption, and optimize video for every platform — from 30-second Reels to 10-minute donor stories.
I am applying for the AIM Content Manager position and would welcome the opportunity to discuss how my background in mission-driven communications, video production, and content strategy can serve your team and the survivors you serve.
Feed posts, carousels, Reels covers & Canva graphics.
Original mockups showing post design, caption voice, and graphic production in AIM's brand system.
She needed someone
to show up — and stay.
❤️ Healing is not a checklist. It's presence. Our house moms show up every single day — and they stay.
Become The Pulse. Fund that consistency.
from trafficking & exploitation
📊 Numbers on a screen. Names in a safe bed tonight. This is what two decades looks like.
Share this. Someone in your network needs to know this work is real.
can fight trafficking.
Here's how.
⛪ You don't need a nonprofit budget. You need one Sunday, one willing leader, and an AIMbassador kit.
Host a Pop-Up Shop. Show the mission video. Change how your church sees the world. Link in bio to get started.
of Trafficking
Text: 233733 (BeFree)
Pop-Up Shop